Monthly Archives: August 2006
Online Fundraising: Build Your List of Email Donors in 10 Simple Internet Ways.
Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their email address. And that list isn’t growing any larger all on its … Continue reading
Email Fundraising Must Inspire Donors to Go Online.
Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser … Continue reading
Boost Email Donor Newsletter Open Rates with Safe Subject Lines.
The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%. That means 63 percent of donors are not opening the email newsletters they’ve asked to receive. —————————————————————- Receive a … Continue reading
