Monthly Archives: July 2006
Email Donor Newsletters: Improve Your Open Rates for Online Fundraising and Donation Success
One of the greatest challenges in email fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them but never open them. —————————————————————- Receive a free fundraising tip like this each week by email. … Continue reading
Email Fundraising Serves Four Strategic Functions
Email is cheaper than direct mail but that’s not why you should embrace it. Your non-profit organization should be communicating with donors and members by email for four strategic reasons. —————————————————————- Receive a free fundraising tip like this each week … Continue reading
Donation Request Letters Need Strong Protagonists
Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable. Continue reading
Write Better Fundraising Letters by Making a Scene
Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself. Effective donation request letters show you the organizations you support engaged on the front lines in the battle to right wrongs, correct injustices and make the world a better place. They put you in the thick of the action. And they usually do this by making a scene.
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