Your donor newsletter doesn’t have to be something that you mail to people after they give you a donation. If your newsletter, business model and board of directors allow it, you can use your newsletter as a way to acquire donors. An excellent example is a magazine called Vim & Vigor. It’s 8.5′ x 11”, full color, and actually looks like a magazine. It’s perfectly bound and looks like it could be sitting on the shelf right next to Cosmopolitan at the cash out in a supermarket. [click to continue…]
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